Bangkok, Thailand — [April 30, 2025] —

Aphi Marvel Beverage proudly announces its groundbreaking achievement as the first company to introduce Korean beer to Thailand, firmly establishing itself as the market leader and trendsetter in this dynamic category. As the sole distributor of Cass, Korea’s No. 1 beer brand, Aphi Marvel Beverage has secured a dominant position, achieving over 95% market share in the Korean beer segment in Thailand.

By focusing on premium quality, authentic taste, and a deep understanding of evolving consumer trends, Aphi Marvel Beverage has led the rise of Korean beer culture in Thailand. The company’s pioneering efforts have opened a new chapter in Thailand’s alcoholic beverage market, offering consumers a fresh, vibrant, and genuine Korean drinking experience.

 “Our mission has always been to deliver the true taste of Korea to Thailand. Achieving a 95% market share in the Korean beer segment reflects the trust Thai consumers place in our brand and our unwavering commitment to excellence,” said a spokesperson for Aphi Marvel Beverage. “We are proud to have laid the foundation for Korean beer culture in Thailand and look forward to continuing to innovate and lead this dynamic market.”

Through its strong nationwide distribution network—covering major supermarkets, specialty stores, restaurants, and premium hospitality venues—Aphi Marvel Beverage has made Cass readily available to consumers across Thailand.

Furthermore, with strategic marketing initiatives, innovative branding, and a keen understanding of local preferences, Aphi Marvel Beverage continues to expand the Korean beer segment, shape consumer trends, and set new standards for excellence in imported beverages.